Split AB / Testing

Top Split Testing Tools for Mobile Apps (iOS and Android)
“What are the best split testing tools for iOS and android apps / games?”

You might think you know what works best if you’re one of those annoying know it all types, but data can prove you wrong pretty easily. With a serious mobile app or project, you’ll want to make sure you’re using the best converting creatives in your project. So, if you want to split test things in your app or game, advertising, copy, or mechanics you’ll need some plugins or software. We’ve compiled a list of the best split testing services available for Google Play and Apple App Store for your iPad, iOS, and Android devices. There are tools that work both internally to test different elements of your app design, layout, and functionality and other tools to split test your screenshots and icons. Google currently has a split testing in beta that you should also definitely check out in the developers section.

Swrve AB Split Testing logo


Huge multipurpose solution that includes split testing, push notifications, in app promotions, segmentation, and churn spend predictions. Swrve is very cool software for mobile apps and games that I would take you should take a serious look at. Get that data and stack that paper homey. Swrve AB Testing Intro Tutorial

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Optimizely Logo


If you’re doing split testing, then you’re obviously super cereal about development. Optimizely lets you Cross platform A/B split testing software for web, mobile applications, and desktop software with free plans for smaller indie developers. How To Use Optimizely Video Tutorial

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SplitMetrics Logo

Split Metrics

Create landing pages that allow you to effectively split test on iOS without having to upload and wait for the new ad materials and copy to be activated. Starts at $49 a month, which is nothing if you’re going to be spending on user acquisition. Even if you gain 5% conversion rate, you’ll end up paying for the program extremely…

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